A young lady asked me in one of our workshops:
“Why do I have to follow this (or any) sales process?
Isn’t it manipulative to have a sales strategy? Why can’t I just let the customer call me if he wants the product or service I sell, ask the questions he wants to take, and just buy the darn thing if and when he’s ready?”
She has an excellent point . . . but . . .well, just watch this short video and let me know what YOU think!
[embedyt] https://www.youtube.com/watch?v=_2bYMOO-m4g[/embedyt]
Posted By
Paula Williams
Paula Anderson Williams, MAED, PMP – Paula has worked as a marketing consultant, product manager, staff writer, ad designer, marketing manager, process engineer, and trainer. With her husband John, she is co-author of the Social Media Guide for Aviation Professionals and co-host of the Aviation Marketing Podcast. Her education includes a Masters in Adult Education and BA in Mass Communication. She holds a Project Management Professional (PMP) credential from the Project Management Institute. (PMI) She is a total science fiction geek (favorite movies are Star Trek, Star Wars and Guardians of the Galaxy) and she has a passion for helping aviation professionals fearlessly sell more of their products and services.
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