We’re Paula & John Williams, marketing consultants in the aviation industry.
Leads and prospects are NOT helpful if you don’t close sales! And most aviation industry sales are complex, trust-based, B2B transactions, so it takes a good salesperson or consultant to help the customer make a good choice, and sign that check.
Nothing happens until somebody sells something. Whether you work in an FBO, MRO, or charter company, or whether you’re a broker, component manufacturer, software developer, doctor, lawyer, consultant, or other professional, you’re in sales.
To be successful (and to make a living!) you have to sell your products or services; or at least sell your ideas.
Since you HAVE to do sales, you might as well get good at it!
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