We’re Paula & John Williams, marketing consultants in the aviation industry.
We started offering aviation sales courses to help our clients maximize the value of the leads and prospects that our marketing strategies and tools were bringing in for them.
Leads and prospects are NOT helpful if you don’t close sales! And most aviation industry sales are complex, trust-based, B2B transactions, so it takes a good salesperson or consultant to help the customer make a good choice, and sign that check.
Courses
Our Courses
Aviation Sales Certification Course – Part I – Aviation Sales Basics
Nothing happens until somebody sells something. Whether you work in an FBO, MRO, or charter company, or whether you’re a broker, component manufacturer, software developer, doctor, lawyer, consultant, or other professional, you’re in sales.
To be successful (and to make a living!) you have to sell your products or services; or at least sell your ideas.
Since you HAVE to do sales, you might as well get good at it!
Blog
Our Latest Posts
Three Ways to Make More Repeat Sales in the Aviation Industry
Most of our clients make 50% or more of the revenue from repeat customers. Aviation is interesting...
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Aviation Personal Branding Tip – Buy Your Name as a URL
Here's a quick tip for aviation personal branding for sales and marketing professionals (or anyone...
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Aviation Sales – How to Revive Dead Prospects
Most aviation sales professionals give up on prospects way too soon! There are three types of...
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Sales Enablement Tools – AKA BattleCards!
John and I talk about the pros and cons of Sales Enablement Tools, including a list of three that...
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We’re here to help you sell more products and services – whether you need a course, some advice about a sticky spot in your sales process, or some fresh ideas to help you outmaneuver a competitor, we can help get the problem sorted and get you on the way to MUCH better sales results! Select any available time from our calendar, and let’s talk!
Testimonials
What People Are Saying…
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