- Course description
- Course Outline
- Student Reviews
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Trade shows are traditional king of aviation marketing.
This is true even through weather and pandemic disruptions. And it gets more expensive and people have higher expectations every year!
How can you be sure your trade show appearance will be worth it?
This workshop includes
- Eleven short video lessons with task lists
- Two private consultations about your trade show strategy and execution
- Supplemental materials on topics like press releases and education sessions
- Interviews with sales expert Mark Leeper
- Questionnaires to ensure you get the most out of the program.
Trade Show Workshop
$579.001 year of accessFree With Membership
FREE1 year of accessWe have limited availability for on-site support at selected shows and events. Ask us about your show!
What’s changed about aviation trade shows in 2021? (Free Video)
[embedyt] https://www.youtube.com/watch?v=tPpzh1AESX8[/embedyt]
Ready to learn how to make the most of YOUR next trade show appearance?
Trade Show Workshop
$579.001 year of accessFree With Membership
FREE1 year of accessWhat people say about working with ABCI:
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Course Syllabus
Onboarding
Information Gathering
Lesson 1 of 6 within section Information Gathering. You must enroll in this course to access course content.Download the WorkbookLesson 2 of 6 within section Information Gathering. You must enroll in this course to access course content.Initial ConsultationLesson 3 of 6 within section Information Gathering. You must enroll in this course to access course content.Book Club Discussion – How to Get the Most from Trade Shows by Steve MillerLesson 4 of 6 within section Information Gathering. You must enroll in this course to access course content.Three Steps to Trade Show SuccessLesson 5 of 6 within section Information Gathering. You must enroll in this course to access course content.Trade Show Disasters and How to Avoid ThemLesson 6 of 6 within section Information Gathering. You must enroll in this course to access course content.Great InvitationsBefore The Show
Lesson 1 of 4 within section Before The Show. You must enroll in this course to access course content.Bonus – Interview with Mark Leeper – Three Things To do Before a Trade ShowLesson 2 of 4 within section Before The Show. You must enroll in this course to access course content.90+ Days Before the ShowLesson 3 of 4 within section Before The Show. You must enroll in this course to access course content.60+ Days Before the ShowLesson 4 of 4 within section Before The Show. You must enroll in this course to access course content.30+ Days Before the ShowDuring the Show
Lesson 1 of 2 within section During the Show. You must enroll in this course to access course content.Bonus – Interview with Mark Leeper – Three Things to do During a Trade ShowLesson 2 of 2 within section During the Show. You must enroll in this course to access course content.During the ShowAfter the Show
Lesson 1 of 5 within section After the Show. You must enroll in this course to access course content.Bonus – Interview with Mark Leeper – Three Things to do AFTER a Trade ShowLesson 2 of 5 within section After the Show. You must enroll in this course to access course content.The Day AfterLesson 3 of 5 within section After the Show. You must enroll in this course to access course content.Execute Your Follow Up PlanLesson 4 of 5 within section After the Show. You must enroll in this course to access course content.After Action ReportLesson 5 of 5 within section After the Show. You must enroll in this course to access course content.Final Consultation/Questionnaire -
