A Guide for Entrepreneurs and New Sellers Who Don’t Know How to Start Outreach
If you’re an aviation founder, innovator, or technical expert who suddenly finds themselves in a sales role—welcome to the club.
You probably didn’t start your business because you love cold outreach.
You built it because you saw a problem that needed solving.
You created something better. Something smarter. Something that makes aviation safer, faster, or more efficient.
Now comes the hard part:
Telling people about it.
Without sounding pushy. Without feeling awkward. And without turning into someone you wouldn’t want to talk to at a trade show.
The truth is, most aviation founders aren’t natural-born salespeople. And that’s okay. The good news? Sales is a skill—not a personality type.
In this post, we’ll show you how to:
- Start outreach even if you don’t know what to say
- Use proven email and voicemail templates that get responses
- Build confidence and structure into your sales process
- Enroll in a system that takes the guesswork out of your next steps
The Founder’s Dilemma: Building vs. Selling
Entrepreneurs in aviation tend to be:
- Engineers
- Pilots
- Product developers
- Mechanics
- Innovators
Rarely do they start out as sales professionals.
And yet, in the early stages of a company, you are the best person to sell what you’ve built. Not because you have sales experience—but because you understand the value better than anyone else.
The problem? You might also:
- Struggle to explain what you do in plain English
- Feel awkward “bothering” people with emails or voicemails
- Fear sounding pushy, salesy, or desperate
- Avoid outreach altogether—and wonder why sales aren’t growing
You’re not alone. Most of our clients start here.
Why Outreach Feels So Hard (and How to Make It Easier)
Outreach feels uncomfortable when you don’t have:
- A clear message
- A proven structure
- A reason to feel confident
Without these, outreach becomes guesswork. You wonder:
- Should I email first? Or call?
- How do I describe what we do without overselling it?
- What if I get ghosted?
- What if they say yes—and I don’t know what to do next?
That’s where structure comes in. When you use a repeatable, proven system, outreach stops being intimidating—and starts being effective.
Let’s start with two of the most important tools: email and voicemail templates.
Email Outreach: A Template That Gets Replies
Cold emails often fail because they:
- Talk too much about the sender
- Ask too much, too soon
- Sound like spam
Here’s a simple framework that works in aviation and B2B sales:
Subject Line:
Quick question about [their aircraft/fleet/software/etc.]
Email Body:
Hi [First Name],
I came across [their company/operation/project] and wanted to reach out. We work with aviation teams like yours to [insert outcome they care about—save time, improve reliability, reduce maintenance costs, etc.].
If it makes sense, I’d love to connect briefly and see if what we’re doing might be helpful for your team.
Even better – take our Aviation Pro
Ready to Get Started?
Our Prospecting Course is an outreach system was designed for aviation founders like you—smart, capable, but new to selling.
We’ll give you:
✅ Templates for email, voicemail, and follow-up
✅ Tools to build your outreach list
✅ A simple structure you can use in just 90 minutes a week
✅ Feedback and coaching if you want it
This is not about turning you into a pushy salesperson. It’s about helping you confidently connect with the people who need what you’ve built.
You built your business to solve problems—not to spend your days chasing leads.
Our Prospecting Course was built with aviation entrepreneurs in mind. It’s a no-fluff, high-impact system that shows you exactly how to:
- Start conversations without sounding salesy
- Respect your prospect’s time—and your own
- Build confidence with ready-to-use scripts and checklists
- See measurable results in as little as 30 days
Whether you’re fitting this into your schedule between client calls or test flights, the course is designed to make the most of every minute you invest in sales outreach.
🎯 Enroll now and start prospecting with purpose—and without the stress.
Let’s help you sell like a founder, not a telemarketer.
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