Aviation Public Relations, Press Releases and PR

Instructor:  Paula Williams
Course Dates: January 1, 2018 - February 1, 2018
Enrollment Dates: December 1, 2017 - February 1, 2018
Who can Enroll: Anyone
Course Language: English
$17.00 (tax incl.)$27.00 (tax incl.)
Not available

About the Course

Aviation Public Relations, Press Releases and PR

Here’s what we’ll cover:

  • Using Google Alerts to let you know who’s writing what
  • How to get a comprehensive aviation industry editorial calendar each year
  • How to connect with reporters
  • The seven things you should NEVER say to a reporter
  • How to find out which publications you should concentrate on
  • How to tell great stories that reporters will love
  • How (and why) to write a “tip sheet” on your product or service
  • How to write newsworthy headlines
  • What to include in an online or physical “media kit”
  • How to pitch your story so that it gets noticed

Also included - Our Press Releases Idea Sheet for aviation companies

Course Structure

  • Lunch & Learn - Aviation PR - Press Releases, Publicity and Working with Industry Media


Paula Williams
Paula Williams
Paula Anderson Williams, MAED, PMP – President Paula has worked as a marketing consultant, product manager, staff writer, ad designer, marketing manager, process engineer, and trainer. Her education includes a Masters in Adult Education and BA in Mass Communication. She holds a Project Management Professional (PMP) credential from the Project ...