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Is it manipulative to have a sales strategy?

A young lady asked me in one of our workshops:

“Why do I have to follow this (or any) sales process?

Isn’t it manipulative to have a sales strategy? Why can’t I just let the customer call me if he wants the product or service I sell, ask the questions he wants to take, and just buy the darn thing if and when he’s ready?”

She has an excellent point . . . but . . .well, just watch this short video and let me know what YOU think!

 

 

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